Showing posts with label business tips. Show all posts
Showing posts with label business tips. Show all posts

Tuesday, April 8, 2014

Need Energy? Organize Your Desk!

I'm getting into spring fever mode, for me that means organizing my desk and computer files.  Being organized give me energy.

If your desk and your computer files are messy and disorganized, it'll sap your energy, reduce your productivity and waste your time on trying to find things.

Furthermore, when your desk and your files are organized, it creates a sense of pride in your workspace. You're more likely to look forward to working, rather than dreading it.

What's the best way to organize your files?

Clear Filing System for Physical Papers

Do you have a clear filing system for the papers related to your business? Or are they just in random stacks of paper, where you hope to remember what they are?

It doesn't matter what the exact system is, as long as it works for you. It can be chronological, alphabetical, by category or any other system you can think of.  Need motivation?  I ADORE these file folders from Erin Condren, she always inspires





Eliminate Your "Stuff" Drawers

People often have drawers that are just made of "stuff." It's where they throw things when they don't know where else to put it.

Get a bunch of random business cards that you'll never contact but can't bring yourself to throw away? Toss it in "stuff." Got an interesting advertisement that you'd like to emulate but don't know where to put it? Toss it in "stuff."

Pretty soon your "stuff" drawer is overflowing and you have no idea what's in it. Important files can get lost in there, while unimportant files subtly zap your energy and sense of organization.

Eliminate your "stuff" drawers. Create folders for things like random business cards or future to-dos and file them. Even if there's only one piece of paper in the folder, file it anyway.

Get rid of the "stuff" drawer. It's the "under the bed" of your office.

Digital Organizing Essentials

Much like physical organizing, your first step with digital organizing is to create systematic folders so you know where everything is.

Think up a filing system that makes sense for you. Perhaps a different folder for every client or project. Perhaps a separate folder for deliverables versus things you're using on a project.

Again, the actual system doesn't matter, as long as it makes sense to you.

Create "quick links" to your most frequently used folders in the Windows file browser, on the left. Just drag and drop folders into these shortcuts for easy access.

Once again, do a deep cleaning of all the files and folders on your computer. Clean up your desktop so it's not strewn with random files and folders. Delete files you don't need any more and file anything that might be necessary for future reference.

Once you've organized your offline and online systems, schedule 30 minutes every two weeks to keep your organization system in check, and file any build-up of paperwork.  You'll have a renewed sense of energy!

Wednesday, April 2, 2014

Why Facebook Fans Are Important to Your Business

Just about everyone uses social media networks these days. It’s a way to keep up with friends old and new. But, did you know how important it is for the business side of things?

Social Media Hype

What is it about social media that is so appealing? For one, in the age of technology, it is a way for people to keep up when their schedules are too busy for actual face-to-face meetings. People can stay social and share with others over the cyber waves even if they don’t get out much.

Friends and family can stay in touch over the long miles with social sites. You can also meet and make new acquaintances through the personal information that you provide on your profile. Facebook can make suggestions for you of people you might know.

What Does It Mean for Your Business?

If you own a business, whether brick and mortar or online, you can benefit from your association with Facebook. Most of us use Facebook for personal reasons. We chat, share photos and other things. But it can be turned to profit your business.

Start by creating a business page on Facebook. You can link to this page from your website. Use your social media page to offer special coupons or offers to those who visit and see what you are talking about there.

As your page is an extension of your business, use it as a way to hone in on what your customers are thinking. Do your due diligence as well. Respond to questions and comments asked there. Offer surveys and polls for those who “like” your page.

Highlight what is going on at your business and upcoming features. Target your updates to those who are in your niche market. And, keep them brief and timely so no one is inundated with a lot of posts to their wall.

If you are just beginning a Facebook business page, invite your friends and family members you are already “friends” with to visit and “like” your page. This can get the ball rolling. They can suggest your page to their list of friends as well.

Another suggestion is to hold contests on your business page. Mention them on your website, but only offer entry to those who check in on the Facebook page.

Did you know that Facebook pages appear in search results on major search engines? With that thought in mind, don’t forget to optimize that page just like you have done with your website. Post snippets of your content here with links back to your website for those who find you through the social site first.

Facebook fans are important to your business because there are so many of them. And, through their clicks, you can find more targeted traffic for your website.