Friday, October 19, 2012

Social Media Marketing for Small Business

Utilizing Social Media to market your business is becoming a popular type of marketing for many small businesses and many are benefiting greatly by developing and following a social media marketing strategy.  By using Social media you can really give your marketing efforts a big boost and it can help you achieve the success you want not only quicker but more efficiently.

So what exactly is the skinny on Social media, and why should you use it as a marketing tool for your small business?  

Social media  networks are communities online, think of it as a “place” online where people gather to communicate  and learn about things that they have in common. It gives them the capability to interact with each other. This can be through blogs, Facebook, Twitter, LinkedIn forums and any number of online means of communication. Because of the way these networks develop, it often presents some great networking opportunities.  I love this infographic from Social Metrics on "10 Creative Secrets for Social Media Marketing" showing that over 93% of businesses currently leverage social media to gain more customers!

If you are wondering how and why you should use social networking sites to promote your small business, you are not alone. A fairly large numbers of small business owners aren't even sure what or which social media sites to use or how they work.  One benefit to small businesses is the ability to utilize Social media sites to share photo’s and video’s or run an online contest, all which will aid in gaining publicity and if you are on a budget, using social media networking sites is a cost-effective way in obtaining the publicity you are seeking for your products and services from your business website.

It can also be extremely valuable and worth the time and effort to join online forums like those on LinkedIn.  Within these online forums, you can answer and ask questions, learn from others, and use what you learn to develop relevant blog articles.  You can also post comments, promote events, and offer tips or advice.  Surveys and polls are also very popular in gaining the attention of not only your current customers but also potential customers.

The best part of using Social media is that it is a very cost effective means of communicating and interacting with your target market. Most networks are free and it only takes a little bit of time to keep interacting with the members of the network once you have gotten established. From there the growth is somewhat natural. As communities grow, so does the amount of exposure you get. The more exposure you get the more success you will have.

Thanks for reading! Feel free to share your thoughts.

Until Next Time