Friday, July 27, 2012

My Top 5 Reasons for Using To Use Evernote For Business Productivity

LearnEASEYour Business Made Easy
Evernote is fast becoming one of the leading tools for any small business owner; it provides a way to organize your thoughts, collate and manage information and ideas like never before. Let's look at five ways that the small business executive can use Evernote in order to be more productive.


Every small business should have a ubiquitous blog. Whether you have a standalone blog or you make a concerted effort to interact with your customers and followers through something like Facebook, you must have something inspirational, educational or informative to say every time. It's unfortunate that the vast majority of small business owners start a blog but fail to keep up with it and in the business sense just don't make the most of this invaluable resource. Probably the main reason for this failure is a lack of preparation in terms of brainstorming or looking for inspirational ideas. Now, whenever you come across such inspiration, whether you are surfing the web or receiving a mental "flash" while taking a shower, commit it to an Evernote note.


While talking about blogging, as it is so important for the small-business owner, use Evernote as a organizing vehicle and an archive, apart from the place to collate your inspiration. In other words, have several different notebooks within your overall "master" notebook inside Evernote. You can archive all your published posts here and refer back to them for reference material, or make sure that you're not covering the same ground twice. You can keep a notebook with running ideas and you could have a separate notebook for posts that you are working on. In this way you can keep adding to, or augmenting blog posts that are in the process of compilation wherever you are and don't have to try and summon up your full "inspirational mode" only when you're sitting at your computer ready to type.


Typically in a small business we have many different projects in various stages of completion at any one time. You need to be able to communicate status updates to other members of your outsourced team or to clients from time to time. You can use Evernote to keep track of everything that's going on and this is the place to keep pertinent information and notes in one place. When you get into the habit of opening this notebook and committing all of these developments it will be much easier to keep on top of project progress.


Have you noticed how you periodically come across the need to do specific calculations, refer to certain ratios or convert one currency to another? You may make a subconscious note then that you shouldn't need to be looking for this information again. Therefore now is the time to put these calculations, ratios and conversions in a specific Evernote notebook.


In business we invariably find that we conduct some kind of research each and every day. More often than not we commit the results of that research to memory. While our brains are wonderful things for retaining and remembering information, we shouldn't risk such memory loss. Besides, when we put the results of the research into Evernote we are able to share it with other members of our team as well.

Thanks for reading! If you have any questions or need any assistance please feel free to contact me at any time using the contact information below.  I am happy to help.

Until Next Time,

Friday, July 20, 2012

Saturday, July 7, 2012

5 Tips on Why Outsourcing Your Website Development is a Good Idea

When was the last time that you, as a small-business owner, updated your website? For many of us the answer is quite a long time ago. We seem to be so engrossed in trying to make the business "tick" on a daily basis as we deal with clients, order fulfillment, marketing initiatives, and a whole host of other distractions that are more important to making a business successful. A website is not simply something that sits there and hopefully garners some interest and possibly some leads. It must be a dynamic property that is a joy to visit and is often updated.  A well designed and executed website will drive leads and customers to your business.  A great website is a first impression for your business.

Tip #1.
Build a Website  – you know you need one, but you don’t have the time
It is said that 50% of businesses do not have a website at all. This is a remarkable statistic and it's probably as much to do with the fact that small-business owners just don't know where to start. A virtual assistant can get a website up and running for a business in a remarkably short amount of time given the correct initial guidance and direction.

Tip #2.
Website Re-design – you have a website, but it needs updating
When people visit a website today they expect to see something that is exciting, enticing and vibrant, otherwise these people click away. It's almost certainly time for you to redesign your old static website, but you are not the expert in these matters – a good business consulting firm that offers Virtual Solutions can help. So much can change on a weekly or monthly basis in the world of website design but your outsourced Virtual IT team will be able to keep on top of these changes and integrate the latest and best.

Tip #3.
Website Content Creation – you have ideas…but what do you do with them?
Your website is only as good as the content within. People are looking for information and you must tell them that you have the correct information, together with the products and services that can help them deal with their problem. The material on your website must be regularly updated, very pertinent and directly related to the problems faced by your business prospects.

Tip #4.
Website Management – Management?  Isn’t creating the site and the content enough, now I have to manage it too?
There are many regular "household chores" associated with owning and operating a website. For example, dedicated organizations host the site and will require payment on a regular basis and will sometimes raise questions according to bandwidth allocations. Your valuable domain names will expire from time to time and will need to be renewed. As a small business owner if you overlook or ignore some of these chores it can lead to disaster. This is why outsourcing to a Virtual expert with cloud experience is essential .  They are always available and low cost allowing you time to focus on your other business needs.

Tip #5.
Website / Blog Search Engine Submission.
If you don't promote the existence of your website nothing will happen. In the Internet world the majority of people look for information by interacting with search engines. Many small-business owners don't realize that you have to go through a concerted procedure to notify the search engines not only of your existence, but what your site is all about. The biggest engine of all – Google – has webmaster solutions and a specific dashboard, and the recipe for success changes. The right virtual solutions company can make sure that everything is updated correctly and consistently in order to ensure that your website is at the very least seen.

Website creation and administration are two of the core fundamental tasks outsourced to LearnEASE by small-business owners.  Our Team + Your Team = Your Business Made Easy

If you need assistance with your Website strategy we'd love to talk to you about it.  Please email us at:

Thanks for reading,