For the past two years I have participated with my daughter in her endeavors to sell cookies that her troop then gives to charity and helps them earn money for their local troop. I love to see the kids energy and excitement and total openness when they sell and it reminded me of three simple but easy things about my own small business and maybe yours too.
Reminder #1 – They Want What I Have
There are people out there that really do want what we have. Whether it is a product or service when you have something great to offer there are most certainly people out there that need and want it. Not everyone needed or wanted the Girl Scout cookies the girls were offering, but that was completely O.K. because there were plenty of people that did want them. The same is true about us. If you offer a quality product or service, there are definitely customers that want it and need it.
Reminder #2 – Always Ask
I cannot tell you how many times someone walked by our cookie table looking like they were not interested at all up until the point they were asked, “Would you like to buy some Girl Scout cookies?” Not the best sales question on the planet, but still effective and what a great reminder to just ask. If you don’t ask you won’t know. It is super simple, but something I tend to forget.
Reminder #3 – Do The Math For Them
So those are the three “ah ha” reminders that hit me over the head, given to me by a group of eight year old girls no less. But hey, I'm fine with that. Sometimes it is good to be reminded and given a reality check. What do you think?