Saturday, March 16, 2013

6 Tips For Making Your Website More Mobile Friendly

These days it seems like everyone is mobile.  As part of our business it is common for us to get asked about ways to make a website mobile friendly.  There are a few different ways to go about this, but if you are looking for some quick tips here are a few to consider:

Tip #1.  
Be Simple.  A showy website is not going to reflect very well on a mobile device.  Stick with easy and simple designs that will translate well onto mobile platforms.

Tip #2.  
Be Innovative.  Uncover the type of platforms that are viewing your content.  Learn about any special coding or formatting that you can use for your content to make sure that it knows what type of device it is and optimizes for that device.  Some mobile devices are better than others in different ways.  Ask some of your current customers what they use so you can get a feel for what is most often used by your target market.

Tip #3.  
Be Your Customer – Consider exactly how your mobile customers and prospects will see your content.  Look for yourself on several types of mobile devices to make sure that you are placing your content in a way that reads nicely on the device.  You can’t know for sure without looking at it yourself.

Tip #4.  
Be Short.  Make your links on your site short and easy.  Typing on a mobile device can be challenging so be sure to make it short.  The last thing you want is someone visiting your site, hating it, and then never returning again.

Tip #5. 
Be Easy.  Keep your main information front and center where it is easy to see and read.  Place the newest information in the center to make sure that those that are reading on a mobile device viewers notice it right away.

Tip #6. 
Be Small.  Mobile devices are small.  Be sure to take that into consideration when you are developing your website content. Make the navigation simple and easy and think in terms of how much space is on a mobile device and make your content friendly for that.

Remember, your customers and your target market are all on their mobile devices, playing games, reading books, surfing the web and making purchases.  By making sure your site is mobile friendly you are giving potential clients and customers one more way to connect with you.  And really, isn’t that what it’s all about?