Wednesday, April 2, 2014

Why Facebook Fans Are Important to Your Business

Just about everyone uses social media networks these days. It’s a way to keep up with friends old and new. But, did you know how important it is for the business side of things?

Social Media Hype

What is it about social media that is so appealing? For one, in the age of technology, it is a way for people to keep up when their schedules are too busy for actual face-to-face meetings. People can stay social and share with others over the cyber waves even if they don’t get out much.

Friends and family can stay in touch over the long miles with social sites. You can also meet and make new acquaintances through the personal information that you provide on your profile. Facebook can make suggestions for you of people you might know.

What Does It Mean for Your Business?

If you own a business, whether brick and mortar or online, you can benefit from your association with Facebook. Most of us use Facebook for personal reasons. We chat, share photos and other things. But it can be turned to profit your business.

Start by creating a business page on Facebook. You can link to this page from your website. Use your social media page to offer special coupons or offers to those who visit and see what you are talking about there.

As your page is an extension of your business, use it as a way to hone in on what your customers are thinking. Do your due diligence as well. Respond to questions and comments asked there. Offer surveys and polls for those who “like” your page.

Highlight what is going on at your business and upcoming features. Target your updates to those who are in your niche market. And, keep them brief and timely so no one is inundated with a lot of posts to their wall.

If you are just beginning a Facebook business page, invite your friends and family members you are already “friends” with to visit and “like” your page. This can get the ball rolling. They can suggest your page to their list of friends as well.

Another suggestion is to hold contests on your business page. Mention them on your website, but only offer entry to those who check in on the Facebook page.

Did you know that Facebook pages appear in search results on major search engines? With that thought in mind, don’t forget to optimize that page just like you have done with your website. Post snippets of your content here with links back to your website for those who find you through the social site first.

Facebook fans are important to your business because there are so many of them. And, through their clicks, you can find more targeted traffic for your website.